Apps That You Can Make Money On

4/8/2022 admin

Developing a dating app can be a profitable investment. Whilst it is impossible to calculate “love” in plain numbers, there is lots of data out there that shows the need for dating apps in today’s market.

Apps On Iphone That You Can Make Money
Apps That You Can Make Money For Free
Apps That You Can Make Money On Computer

By 2022, online dating market revenue will grow from $1,225m in 2016 to $1,610m.
The industry is growing somewhere around 5% every year and decay is not even close.
More than 80% of dating apps’ users marked their experience as good.

Dating app development has a huge monetization potential. In 2021, the average user was spending around 1.5 hours a day using dating apps.

Celadon has up-to-date experience developing successful dating apps both for iOS and Android, which we are going to share with you so you can learn how to develop a high quality and profitable product.

Celadon dating app case study

There are 3 main mobile app monetization strategies for any dating app:

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#1. Paid subscription or Premium plans

This is a common method in which users pay to use an app for a certain period of time or pay a fee to unlock some additional features.

Users can pay for premium features for a month, two, half a year and so on. This monetization strategy for apps works best when your app is already popular and has a lot of active users. It would however, be wise to offer different plans and different time periods, to provide users with a choice of how much they want to, and can afford to pay.

The fee can be paid regularly (e.g. once a month) or paid once (e.g. yearly subscription). Discounts can be included within this strategy in the case that the user chooses a one-time payment over a long time (e.g. £10 a month or £110 a year). Instead, you could offer a one-time fee, allowing users to enjoy all premium features.

Most dating apps are free or claim to be so. Freemium is when a paying user will have access to the set of additional features and advanced functionality. It increases the users’ loyalty and helps to spread the product. Other ways to monetize your app using this model include virtual gifts or increasing the radius of partner.

Let’s have a closer look at some of the most common examples.

One way to make users pay for additional features is to block them in a free version. The best example is of this is Tinder. They made a crucial, unique feature, which can only be enjoyed by premium users. For example, being able to swipe back to the person you have already swiped.
Two things are needed to make this monetization strategy for apps work: a brand recognition and users’ loyalty to the app – both these were ensured before TinderPlus was introduced.
Another way to do this is to add “extended” features. These do the same as restricted access, but where users are paying for extra functionality. Let’s look at Bumble. Free users have 24-hour time gap to start the contact. If they don’t start it, the match is lost. If a user gets Premium, they can extend the match and see more matches in this 24-hour time period. On Tinder, users pay for unlimited swipes, Super Likes, location shift, boost and so on.
Tinder is unique because they offer additional functionality to premium users without limiting free ones too much, so anyone can have a good dating experience.

#2. Advertising: apps get money by selling space for ads to third-party businesses

Another way to make money is to use Ads. These ads pop up on the app when it is being used and money is made when a user views or clicks on these adverts.

Have a look at Grindr. Revenue comes from ads and Grindr Xtra itself. It’s paid version allows users to see more matches and to choose from.

The issue with using adverts is that this method is intrusive and if you depend on ads only, there is a huge risk that your users will leave. This is an issue because apps such as Tinder and Bumble do not use ads at all.

Ads banners in an app. Source: dribbble.com

Having adverts in your apps is a good way of making money and it does work when you have a lot of non-VIP users. If the functionality of the app is respected, native adverts are the best option for a dating app. This is utilised by Tinder – the ads do not interrupt users’ experiences and they do not annoy them. Whilst adverts do work, they are expensive – costing up to $5000.

Ads formats to use in your dating app:

Apps On Iphone That You Can Make Money

Banners. This is a simple format, allowing you to place static or dynamic ads on the banner of your app. For this format to be successful, you must have high quality graphics and CTA rate.
Interstitial ads. This is similar to banners, but instead they use the whole screen. This format successfully avoids so-called ‘banner blindness, meaning users do not pay attention when they see banners. This is when users get used to different ads that they does not register the advert as being important. Using full-screen interstitial ads also allows for videos, however, this method can also disrupt the users’ experience. Therefore, these adverts should be placed in pauses, such as when loading a screen or between levels.
Native ads. These should match the users’ experience and ensure not to irritate them. One of the best examples is an ad for online retailer Very, who designed the ad to fit perfectly within a selection of the user-created content on Pinterest.
Video ads. These are popular because they reach the highest CTR and are extremely engaging. According to eMarketer, U.S. mobile video ad spending can reach $24.81 billion in two years. This is a simple method because users’ time watching the ads increases, slowly but steadily.
Rewarded video ads. This format rewards the user when they finish the video without skipping. Unity Ads called this format the “hottest revenue generator” of our time. A study conducted by OpenX shows almost 80% of the users would watch the video to the end if they were being rewarded afterwards with a discount.
Playable ads. These ads, as it is clear from the name, engage users to a certain sort of a gameplay. Before sending a CTA, users are provided with a limited look at the advertiser’s app. It helps to reduce uninstall rates simply because the users already know if the app is good or not.

#3. In-app purchases: coins, icons, likes, smileys, etc.

Offering users the chance to buy additional points or functions in-app is a good way to monetize and if you are developing a free app, in-app purchases are a simple and easy way to monetize, whilst also enhancing user experience. In most cases, these purchases are virtual gifts to be sent to dates or profile boosts, making a profile page more attractive.

Source: behance.com

One important point to consider before investing in in-app purchases is the way they will enhance user experience. In-app purchases help to reduce churn as users get additional benefits. It is worth spending some time to find a balance between in-app purchases with additional benefits and free app with great user experience.

By the way, If you are going to integrate in-app purchases, Celadon developers team advises to use StoreKit framework for iOS and In-app Billing API for Android.

TOP-3 simple ways to optimize in-app purchases installing:

Pre-planning: spend some time planning your in-app purchase model beforehand. This will save you resources further along the line. If you have a roadmap at the stage of development, this allows you to think ahead and plan forthe milestones needed to successfully monetize your app.
Branding: consider the name of your app because a catchy name will make your monetization model more engaging. This includes developing creative copy – included in a professional, engaging way will make your app more successful.
Bundle offers: people are more eager to buy if they see a discount, letting your users buy more on a cheaper price. Some might even spend more for a better deal, boosting your ROI up high.

There are also apps, offering some branded offline goods like flowers, sweets, greeting cards and so on. They can be very profitable on special occasions, like Women’s Day and Saint Valentine’s Day when users are more likely to buy them.

Another option to make your app more engaging is to offer third party services like booking or a taxi service, so the users can plan a date without leaving the app. This is great for all – the app gets some additional income and the users save time planning.

Another option to consider is offline events to make money – by hosting dating events or sending event tickets right in the app.

To achieve success, use different monetization methods

Overall strategy should include more than one way of monetization. Thus you can ensure revenue generation without disrupting the user experience. Therefore, the more techniques and methods you use, the better for the app’s income, and the better the experience is for your users. For example, you can run ads and at the same time offer users the ability to pay to get rid of the ads while using the app. This is one of the best and most widely used examples of combining two monetization methods in one app.

“Underwater rocks” to keep in mind

To be profitable, your app should always be gaining new customers.
Keep a balance between male and female users. Remember that in most cases, 1/3 of all users are women.
People often use a couple of dating apps at the same time, not being 100% loyal to a single one. So keeping your current users engaged is as important as gaining new users.
Even if you have created a successful and stable product, you will still lose people over time. This is because people will find matches over time, meaning they will leave the app.

How to increase engagement metrics in a dating app

As mentioned above – to make money, your dating app should gain new users as well as retaining old ones. In order to do this you should ensure your app is engaging and stands out in the market. You must therefore develop a marketing strategy. We have created a simple step-by-step guide so you can not only attract customers, but improve KPI metrics as well.

The KPIs & metrics to maximize your dating app revenue

One point that is essential for the success of your marketing strategy is KPI defining. If you have correct metrics at each point of the user’s journey, you can analyze the data and define the milestones and brick walls, preventing your users from spending more in the app. In other words, you get an opportunity to work with real-time data and see the users’ intents, allowing you to optimize the app’s performance.

Three essential metrics for any dating app are: Cost per Acquisition (CPA), Lifetime Value (LTV), and Abandonment Rate. Let’s have a detailed look at all of them to make it clear why they are that important.

Cost per Acquisition (CPA)

These metrics show how much a new user is active and paying user costs. As a rule here the marketers include the ads cost, tech costs (hosting and so on), the amount you spent on development itself and on creating text content users see. These costs seem to be not that obvious, but they are important for finding out how much a user really costs. This metrics can serve as an indicator of what parts of your marketing strategy to make a priority.

Total Cost of Campaign / Number of Acquisitions = Cost per Acquisition

Abandonment Rate

This metric is the ratio of all transactions, taking place in the app versus abandoned ones. Among the most common reasons why users abandon transactions are poor performance, extended load time and bad user experience. Abandonment rate serves to help you define the gaps and fill them, to make users complete as many transactions as possible without abandoning the app. This strategy will help you to improve the performance of your app.

Lifetime Value (LTV)

This is the revenue you get from the customer during his lifetime. This metrics allows you to check the value of each segment of your target audience and make a decision on how much to spend, attracting new users. Don’t forget about churn rate and the metrics, mentioned above.

To put it simply: LTV must always be higher than the customer acquisition cost.

LTV has another purpose. Having all the data in hand means you can calculate the potential income in the near future. Lifetime value is metric and easy to increase. You should follow the users’ requests, fulfilling their demands by according to the feedback they give. Experienced Customer Support is another point which makes an app more attractive.

Celadon recommendations

Target the part of your audience which slowly grows organically, without any additional marketing tricks. As a rule, they are female users. If you make your app friendly to this ‘difficult to attract’ category, you will end up getting more users, as well as trying to please the demanding ones.
Focus on a certain region. The reason is simple – focusing on an entire country is too huge to manage. You could try targeting a city with a lot of students first, to see if this attracts new users.
Do not compete with the giants, it is almost pointless. Focus on niche experience and make this experience the best, so people tired of well-known apps will eagerly try yours.
Forget about fake profiles. It decreases the trust of the app and after seeing two fake profiles, a user will most likely abandon the app. A huge database is not the most important part. Good user experience is.
Use all the power of social media and start the campaign before the release. This means potential users will know about the app as soon as it is launched. Offer special features or pros for early followers. Most likely they will be the core of your customers and play a part in increasing the app’s popularity.
Paid downloads never work.
The Freemium model is the king. An app with free basic functionality and possibility for the users to pay for additional features works perfectly for most apps. Just remember to try to keep a good balance.
Don’t make ads too intrusive, try native ones. It is fine to add them, but once again remember you need a good balance.

Do you know what most teenagers will do in their free time? Browsing the images and watching videos posted on the social networking apps like Facebook, Twitter etc. Does anyone pay them for liking a post, sharing a link or posting a tweet? No.

Fortunately, there are some GPT websites and mobile apps where you will get paid to watch videos. The only thing you need is an internet connection with good speed. You can use any device like mobile, desktop computer, tablet or laptop for watching videos.

How To Earn Money By Watching Videos From These Websites

Below are the websites/apps that I use to earn money from watching videos.

1. Swagbucks

There are two ways in Swagbucks for earning money from watching videos.

Mobile Apps

Swagbucks has 6 different mobile apps for watching videos. If you have already a member of the Swagbucks website, you can use the same login credentials for these apps. Given below are the links for the apps that can be downloaded from the Google play store. ( I hope it is available for iOS also).

For every app, you can find videos in many categories.

Just open a video from any one of the categories and leave the device undisturbed.
Check every 15 minutes or so and make sure it is running. If you see any pop-up ads, just close the ad so that the video will continue again.
Let the videos run till you see a similar message like this. ‘ You have hit today’s earning limit of SB’.

Repeat the 3 steps for all the 6 apps from Swagbucks.

Some apps pay 2 SB for every 5 videos while others pay 2 SB for every 10 videos. Each app has a daily limit of 10 SB. If you still watch the videos after completing the daily limit, you will not be paid.

Total SB that can be earned per day = 6 x 10 = 60 SB
Total SB that can be earned per month = 30 x 60 = 1800 SB ($18)

Desktop/Laptop

If you are already a member of the Swagbucks website, log on to the website and click the link ‘Watch’ on the left-hand side of the screen under the heading ‘Earn Your SB’. You will see a screen similar to the one below.

(Related Read: Swagbucks Review: How Much Money You Can Per Month)

2. Hideout.tv

Hideout.tv is a standalone video platform that rewards users to watch curated quality videos on various categories like Food, Adventure, Music, Crafts and more. You will be credited with points for every 3 videos + ads you watch. The good thing about Hideout.tv is that it allows you to redeem the points to another loyalty rewards partner like Earnably, Zoombucks, InstaGC, GrabPoints, GrindaBuck and more.

At the time of writing, it lists 50+ loyalty rewards partners. Even though it allows you to link multiple rewards partner to your account, you can watch videos on only one device at a time.

3.InboxDollars

There are two ways in InboxDollars to earn money from watching videos.

InboxDollars TV

You can earn few cents for watching the videos in InboxDollars TV. If you are already a registered member of InboxDollars, follow the steps below.

Click the link TV on home page
It starts showing some videos. You will also see a progress bar that will move slowly as the video progresses. There will be three small rectangles with the following symbols placed in it respectively:$,$$,$$$.
Wait till the progress bar reaches any of the rectangles. Once it reaches the rectangle, you will have to either scratch the boxes to earn money or to continue for higher earning. Most of the times, it will give the following amount of money.

$ – 1 or 2 cents
$$ – 4 cents
$$$ – 8 or 10 cents

You can continue the above steps till you reach the daily limit. ( I use this 1 to 3 times per day ).If you set a goal of 30 cents daily using this method, you can easily earn $9 per month.

Videos

Click the link ‘Videos’ on the home page of InboxDollars. You can see several videos listed there with the title ‘earn $0.01’. You will easily get $0.01 for watching any of these videos. If you set a goal of watching 10 videos daily using this method, you can easily earn 30 x 0.10 = $3 per month.

(Also Read: InboxDollars Review: Does it Really Pay? Let’s Find out)

4. GrabPoints

GrabPoints has a lot of video playlists on their website. If you are already a registered member of Grabpoints, click the link ‘Watch videos’ on the left-hand side of your screen under the heading ‘Earn’. You will see a similar screen like the one below.

Premium Videos

In this section, check out the one titled ‘Grabpoints TV’. It has more than 1000 videos arranged in various categories.

You will get 1 point for watching one video.
Choose a category, start the video playlist and let it run for an hour or so to get 50 to 100 points easily.

If you set a daily goal of 100 points, you can easily earn 100×30 = 3000 points ($3) per month.

GrabPoints Videos

In this section, you will see a lot of video playlists like App Trailers, Movie Trailers, Food Trailers and more. You will get 5 points to watch 3 videos or 10 points to watch 9 videos.

If you set a daily goal of 100 points from this section, you can easily earn 100×30 = 3000 points ($3) per month.

(Suggested Read: GrabPoints Review: Tips and Tricks to Earn More Points)

5. Earnably

Using Earnably, you can easily make 30-40 points (1 point = $0.01) per day by watching videos. You can watch daily videos from its three video partners namely EngageMe.Tv, Smores.tv and VideoLoyalty. To get points, just start the video playlist from each video partner and let that run for an hour or so. You can check every 30 minutes or so to make sure that video has not stopped.

Besides videos, you can earn points from Earnably in a lot of ways like surveys, downloading apps, playing games, completing offers and more.

You can receive the payment either via PayPal (125 points) or in the form of cryptocurrencies like Bitcoin, Ethereum etc.

(Related Read: Earnably Review: How Much Money You Can Make Per Month)

6. Earnhoney

Apps That You Can Make Money For Free

Earnhoney pays you to watch videos on the PC as well as the mobile. To make money by watching videos on your laptop/desktop, just start any of the Buzz TV video playlists and let that run for a couple of hours or so.

For watching the videos, you will get points called options. (1 OPTin = $0.10). You will get 0.02 OPTin per video. If you wish to watch the videos on your mobile, you can install the TV Glee app from the play store. You can earn up to 8 OPTin per day using the TV Glee app.

Besides videos, you can also earn money from Earnhoney by playing games, answering surveys, downloading apps, entering the promo code and more.

Once you reach the minimum payout of 50 options ($5), you can get the payment via PayPal.

(Also Read: EarnHoney Review: Is it Legit or a Big Scam)

7. Perk TV

Perk TV pays you to watch app trailers, movie trailers, and other entertainment-related videos. It is available to the users located in the US, UK, Australia, and Canada.

You will get 1 point per watch. Besides the desktop app, you can also install Perk TV and Perk TV Live apps on your iOS/Android phone to earn money for watching videos. Totally, there are 8 apps available on the Perk family which helps you to make money by doing various tasks like answering the quiz, reading articles and more.

Once your points balance reaches 9000 ($5), you can request payment via PayPal.

8. Viggle

Viggle is also part of the Perk family. You can easily make money from Viggle by connecting your favorite TV or NetFlix shows. Viggle is available as a mobile app for both iOS and Android platforms.

Before starting to watch the TV show, just search and find that show on Viggle to synchronize with your TV time. The pay per video based on the length and popularity of the TV show.

The points you have earned using this app will get added to your Perk account automatically.

9. Paid2YouTube

Paid2YouTube is not a high earning option as it pays you only a small amount of $0.005 cents to watch a YouTube video. Once your earnings reach $10, you can request cash out via PayPal.

Even though it has been around for quite a long time, some members have stated that they have not received their payout on its forum page. Hence, it is to better to search the web for some payment proofs before joining this website.

FAQs

It depends on how much time you spend daily for watching videos and also on your geographical location. Generally, users in USA and UK can earn more money when compared with users located in the rest of the world. You can earn $10 to $100 per month without doing much work.

Do you need to sit and watch all the videos?

No. You don’t have to watch all the videos by yourself. Just you have to check the device every 30 minutes or 1 hour and make sure that the videos are being played.

Can you watch the same video on more than one device?

It depends on the policy of the website you use for watching videos. Personally, I am not in favor of that. If you have more than one device, you can use both at the same time to watch videos from different websites.

5 Tips To Earn More Money By Watching Vidoes

Avoid using VPN.
Instead of sticking to one app/website, try 5-10 sources.
Try to use 3 or 4 spare devices to increase your earnings.
Refresh your videos at least once every hour or so.
Don’t let the videos run overnight as inactivity might ban your account.

How Much Money You Can Make By Watching Videos?

Some websites/apps allow you to use more than one device for watching the videos. Join those websites and try to use as many devices as possible. If you are residing in the top tier countries like the US, UK, and Canada, then you can spend $100-$200 to buy 2-3 smartphones. Because you can easily make $100 to $200 per month by watching videos alone.